Commercial Conversations

Curious about the money.

Plenty of people are good at the relationship and go quiet the moment budgets, priorities or value come up. This half-day is about commercial curiosity: asking about the numbers as naturally as you ask about the weekend.

Who it is for

Relationship people who want to be trusted with commercial conversations, and commercial people who want to have them more humanly.

You leave with

A set of commercial questions you are comfortable asking. A way of talking about value in the other person’s terms. Confidence with the awkward bits.

What we cover

What commercial curiosity sounds like. Budgets, priorities and timing. Talking about price. Value from their side of the table.

How it runs

Half day, online or in person. Up to twelve, mixed sectors by design. Workbook, follow-up at thirty days.